After a lifetime in the photography industry and the last ten years as one of Australias most successful professional portrait photographers, becoming curious about social behaviour completely changed my life.
Seven years ago, I was broken. I had moved to a new city and needed shoulder surgery from lifting the camera, with terrible complications and two years unable to get out of bed, I had to start over.
I didn't know what Facebook was! With 1 Facebook post, booked myself out for a year and sold over $200,000 worth of photos, while still recovering medically and all from the front room of my home.
However, no matter how hard I tried, I couldn't recreate the success of that one post. That's where the obsession with marketing and social behaviour came from.
Now, I have the best job ever: I mentor photographers all over the world. Speak on stages across the country & run my marketing agency on the side.
So how did I manage to succeed in a crowded industry that's constantly evolving?
I got a mentor who showed me the ropes and taught me how to think like a marketer. I spent over $100,000 of and thousands of hours sharpening my skills testing and tweaking everything and developing my winning formula.
I've taught thousands of photographers now on how to improve their marketing, attract clients and deliver a value infused experience, so clients buy everything. With my body too broken to shoot anymore, marketing is my craft — and I love it — teaching is my passion.
Now, I want to teach you my 7-step formula for succeeding as a photographer in any industry, niche or market.