DISCLAIMER: It’s important to know that my results are not typical nor is my experience. I am not implying that you will duplicate them (or actually do anything for that matter). I have the benefit of having run my own business and studying marketing and consumer behaviour for a few years now. The average person who buys any “how to” information generally does very little with it and because of this inaction gets little to no results. Business also entails risk and nothing is guaranteed. If you are not willing to accept that then PLEASE DO NOT GET THIS BOOK If you are looking for a guaranteed “silver bullet” then this book at the grand price of $7 is also not for you.